American Airlines, British Airways, Canadian Airlines (which later merged with Air Canada), Cathay Pacific, and Qantas created the international airline alliance Oneworld in 1999. With 13 member airlines operating in over 1,000 locations across 170 countries, it is currently the third-largest airline alliance in the world.
The Oneworld Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
