Melkus is a German sports vehicle company with roots reaching back to the 1950s. Heinz Melkus, a former racecar driver, started the company in Dresden, Germany. Melkus became known for developing high-performance sports vehicles, especially in motorsport circles.
The Melkus logo typically consists of a blue circle with a silver outline. A white and gray gradient shield is placed inside the circle. The shield bears the brand name and a car icon. The shield in the emblem represents protection and strength, as it is a triangular shield encircled in a circle. The logo represents the company's outstanding design and success in the automobile sector.
The Melkus Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
