Kweichow Moutai is a Chinese liquor brand that makes Moutai, a high-end baijiu (Chinese distilled spirit). Moutai is regarded as one of China's most distinguished and expensive spirits. It is created from fermented sorghum and matured in big clay jars, resulting in a flavor that is robust, aromatic, and complex.
The Kweichow Moutai Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
