Kronenbourg is a beer brand that originated in France. The Brasseries Kronenbourg firm originally brewed it in the city of Strasbourg in 1664. The beer is named after the Kronenbourg Palace, which was built in the same year by Jérôme Hatt, the company's founder.
The Kronenbourg Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.