Kwantlen Polytechnic University (KPU) is a public institution in the Canadian province of British Columbia. KPU provides undergraduate and graduate degrees in a variety of fields. The institution includes many campuses in Surrey, Richmond, Langley, and Cloverdale.
The KPU logo consists of a burgundy horizontal line and a chevron, suggesting a feeling of fundamentality, stability, expansion, and development. The logo also resembles a soaring bird, signifying mental and spiritual freedom, in keeping with the university's emphasis on hands-on skills and experiential learning.
The KPU Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
