Angelo State University (ASU) is a public research institution in San Angelo, Texas. It was founded in 1928, became a four-year institution in 1965, and became a member of the Texas Tech University System in 2007. ASU provides undergraduate and graduate programs in a variety of subjects, with an emphasis on experiential learning and student research. The 268-acre campus encourages a robust student life, with various groups and NCAA Division II sporting teams (Rams and Rambelles). ASU is known for its community involvement and works with local companies and groups.
The Angelo State University Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.