Texas Tech University, or Texas Tech, is a public research institution in Lubbock, Texas, United States. It was established in 1923 and is a member of the Texas Tech University System, which includes Texas Tech University Health Sciences Center and Angelo State University.
The Texas Tech logo, occasionally referred to as the "Double T," has been the university's official logo for more than 50 years. It comprises of two letter "T"s, one put in front of the other to symbolize the university's initials. The two letters are red and black, with black and white trim, and the black shades adds depth to the design.
The Texas Tech Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
