The University of Oregon (UO) is a public research institution based in Eugene, Oregon. Founded in 1876, it provides undergraduate and graduate degrees in a variety of subjects. The University of Oregon is known for its concentration on research and academic quality, as well as its Oregon Ducks sporting teams, notably football.
The University of Oregon logo is made up of three elements: the Oregon O, a thin line, and the university wordmark.
Nike developed the school's "O" logo in 1998. The logo has developed throughout time, with numerous forms and compositions signifying the expansion and success of the university's athletic teams.
The University of Oregon Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
