Karma Automotive, originally Fisker Automotive, is a premium electric car manufacturer headquartered in Irvine, California. Henrik Fisker and Bernhard Koehler launched the company in 2007. Karma's most well-known car is the Revero, a plug-in hybrid luxury sports sedan.
Karma logo features a silver bordered emblem with a dark blue central shape which has a thin orange outline. The logo conveys a feeling of confidence, precision and elegance. The orange and red shape of a flame represents the company's enthusiasm and drive to prioritize innovation and design.
The Karma Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
