The K-R-I-T Motor logo, an early twentieth-century American automotive company, includes a swastika inside a blue circle, accompanied by the letters "K," "R," "I," and "T." In addition, the logo contains the brand's complete name and location. The company, headquartered in Detroit, Michigan, was recognized for making high-quality cars. The name "KRIT" is thought to have come from the company's principal funder, Kenneth Crittenden.
The K-R-I-T Motor Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
