Packard was an American luxury automotive marque created by the Packard Motor Car Company of Detroit, Michigan, United States. The company was formed in 1899 by James Ward Packard, William Doud Packard, and their partner George Lewis Weiss. Packard vehicles were renowned for their great craftsmanship, engineering, and luxury amenities, and they were regarded as one of the leading luxury car brands in the United States throughout the first part of the twentieth century.
The Packard logo contains the renowned Packard logotype written in a smooth yet powerful script style, with the wordmark's broad underline produced by the extended and curled tail of the last letter "D". The logotype appears on a circular symbol with an inner dark red hexagon. The Packard logo was created to represent the company's commitment to perfection, accuracy, and elegance, all of which have been important qualities throughout the brand's history.
The Packard Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
