Hoegaarden is a Belgian wheat beer named after the municipality of Hoegaarden in Belgium's Flemish province. It is distinguished by its foggy appearance and refreshing flavor. Hoegaarden is a well known brand of witbier, a beer style made with a substantial amount of wheat and barley grain.
The Hoegaarden Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
