The Genesis logo consists of two wings separated by a black shield that accentuates the word "Genesis". The logo's wings symbolize the brand's commitment to innovation, development, and quality. The logo distinguishes the range from other Hyundai models. Genesis is regarded a highly powerful brand, with its automobiles capable of competing with the main European manufacturers.
The Genesis Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
