Festivals Australia was an Australian Government financing initiative that aimed to support arts and cultural festivals in Australia that highlighted the country's many cultural expressions, promote cultural tourism, and encourage community participation. Festivals of national or regional significance, such as those celebrating Aboriginal and Torres Strait Islander cultures, regional and distant communities, and culturally and linguistically diverse groups, received financing through the program.
The Festivals Australia Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
