The University of Sydney Union (USU) is a non-profit organization that represents and assists students at the University of Sydney in Sydney, Australia. The USU was founded in 1891 and is governed by an elected board of directors comprised of current students.
The The Union Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
