The Florida Park Service is the governmental organization in charge of managing and protecting Florida's natural and cultural resources. It manages 175 state parks, trails, and historic sites spread across over 800,000 acres of land.
The Florida Park Service Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
