Auckland Transport is the local government organization in charge of Auckland's transportation infrastructure and services. Its tasks include planning and delivering public transportation, managing roads and footpaths, maintaining cycleways and walkways, and formulating transportation policies and strategies for the Auckland region. Auckland Transport's objective is to build an accessible, integrated, and sustainable transportation system that supports Auckland's growth and economic development while improving residents' and tourists' quality of life.
The Auckland Transport AT Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
