THW is German for "Technisches Hilfswerk," which translates to "Federal Agency for Technical Relief." THW is a civil protection organization that offers technical support in emergency situations such as natural disasters, accidents, and other crises. It is part of the German Federal Ministry of the Interior and has over 80,000 members throughout the country. The THW is in charge of activities such as providing technical help, logistical support, and assistance in search and rescue missions.
The THW Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
