The Equus logo is the emblem of the Hyundai Equus, a luxury sedan produced by Hyundai. The logo features a stylized winged figure that resembles a Pegasus, the mythical winged horse. The logo has undergone changes over the years, with the first-generation Equus sporting an actual hood ornament of a silver, nondescript winged figure, and the second-generation Equus adapting the winged shape into a 2D badge.
The Equus Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
