First Automobile Works (FAW) is one of China's largest and oldest automobile manufacturers. Established in 1953, FAW has played a pivotal role in the development of China's automotive industry. It was the first automaker in China and has since grown into a diversified automotive conglomerate.
The FAW logo features a "winged 1" badge, which is derived from the Chinese characters for "First Automotive Works" (一汽), stylized to look like wings on an eagle. The logo is a tribute to the brand's roots and history, representing the company's name and its significance.
The FAW Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
