The Elks Club (also known as the Benevolent and Protective Order of Elks) was founded in New York City in 1868. It is a fraternal organization that emphasizes the virtues of compassion, justice, brotherly love, and fidelity. The Elks Club is well-known for its charity contributions, which include funding for veterans' services, youth programs, scholarships, and community improvement projects. The organization also provides social and recreational possibilities for its members, such as lodge meetings, events, and activities. The Elks Club has grown to become one of the greatest fraternal organizations in the United States, with over 800,000 members and over 2,000 lodges around the country.
The Elks Club Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
