Eastern Star is a fraternal organization that is closely related to the Freemasonry. The organization is open to both men and women and is based on the principles of charity, truth, and loving kindness. The Order of the Eastern Star was established in the mid-19th century and has its roots in Masonic traditions.
The Eastern Star Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
