The Edsel logo, created by Ford Motor Company in the late 1950s, serves as a symbol of the brand's lofty goals and the harsh realities of the automotive industry. One of the Edsel's most distinctive design characteristics was its famous "horsecollar" grille, which set it apart from other automobiles of the time.
The Edsel logo features the letter "E" place on a green background in the center of the emblem. The logo is a poignant reminder of the brand's aspirations.
The Edsel Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
