The Chicago Fire Football Club, commonly known as the Chicago Fire, is a professional soccer team based in Chicago, Illinois, United States. The team was founded in 1997 and began playing in Major League Soccer (MLS) in 1998 as one of the league's ten charter members.
The Chicago Fire Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
