Chery Automobile Co., Ltd., commonly referred to as Chery, is a Chinese automobile manufacturer based in Wuhu, Anhui Province, China. Chery, founded in 1997, is one of China's major car manufacturers, with substantial momentum both locally and globally.
The Chery logo combines a wordmark with an emblem. The wordmark is created in dark red, all-capital letters, and a modern sans-serif typeface. The emblem is three-dimensional and uses a silver palette, which adds depth to the design. The logo is viewed as a sign of technical advancement and contemporary design, communicating the power and solidity of Chery vehicles.
The Chery Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
