Cebu Pacific is a low-cost airline based in the Philippines. It was founded in 1988 and began operations in 1996. The airline offers domestic and international flights to over 60 destinations in Asia, Australia, the Middle East, and the United States.
The Cebu Pacific Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
