AirAsia is a Malaysian low-cost airline that was founded in 1993. The airline has its headquarters in Kuala Lumpur and operates flights to over 150 destinations across Asia, Australia, the Middle East, and the United States. AirAsia has been recognized as one of the largest low-cost carriers in the world and has won numerous awards for its innovative business model and customer service.
The AirAsia Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
