Air Asia X is a long-haul budget airline based in Malaysia and a subsidiary of AirAsia Group. It was founded in 2007 and operates flights to destinations across Asia, Australia, the Middle East, and the United States.
The Air Asia X Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.