Lion Air is a low-cost airline based in Jakarta, Indonesia. It was founded in 1999 and operates both domestic and international flights to destinations in Asia, Australia, and the Middle East. Lion Air is known for its affordable fares and has grown to become one of the largest airlines in Southeast Asia.
The Lion Air Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
