Cartercar was an automotive brand that existed in the United States from 1905 and 1915. It was started by Byron J. Carter in Jackson, Michigan. The Cartercar was renowned for its friction-drive transmission system, which was distinct from other gear-based gearboxes of the time.
The Cartercar logo features the name "Cartercar" in an artistic and decorative fashion. The Cartercar emblem represents the company's breakthrough friction-drive transmission technology, which removed the need for gears.
The Cartercar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
