Bowler is a British automaker best known for its high-performance off-road cars, primarily rally raid and off-road racing models. Their vehicles are frequently built on Land Rover underpinnings but heavily customized for racing and harsh off-road use.
The Bowler logo is made up of huge square text encased in a half-ellipsoidal frame produced by two arching swoosh-lines merging into one, to their right, situated to the left of the inscription. The Bowler logo's color scheme is simple and conventional, consisting of black and white.
The Bowler Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
