Auverland, commonly known as Panhard General Defense, is a French company that specializes in military and offroad vehicles. René Bonnet created the company in 1955. Its headquarters are in Saint-Germain-Laval, France. Auverland is well known for creating durable and adaptable vehicles for military and security uses, as well as civilian use in difficult terrains.
The Auverland logo features a horse which is a powerful symbol of the brand's strength and dependability. The logo represents Auverland's expertise in the manufacture of off-road and military vehicles.
The Auverland Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.