Becton Dickinson and Company (BD) is a multinational medical technology firm that focuses on the research, production, and marketing of medical devices, instrument systems, and reagents. BD's products are utilized in a variety of medical settings, including hospitals, labs, clinics, and pharmacies. The company is known for its contributions to the healthcare industry, notably in diagnostics, medication administration, and the development of disease preventive and treatment technologies.
The Becton Dickinson logo features the sunrise, which is a universal symbol of hope and the initials "BD". The BD logo depicts the company's desire to draw attention and be discovered.
The Becton Dickinson Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
