The American Cancer Society ACS is a non-profit organization based in Atlanta, Georgia that was founded in 1913. Its aim is to save lives, celebrate lives, and lead the battle for a cancer-free world. The organization's mission is to reduce cancer incidence via education, research, advocacy, and service.
The American Cancer Society Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
