Consumers Union is a non-profit advocacy organization that provides consumer information, advocacy and services. It is known for its product testing and consumer reporting.
The Consumers Union Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
