The French League Against Cancer, also known as La Ligue Contre le Cancer, is a non-profit organization in France that works to combat cancer. Through research, advocacy, and support services for patients and their families, the organization, which was formed in 1918, has been trying to prevent, detect, and treat cancer. The group also emphasizes spreading knowledge about cancer and encouraging healthy lifestyle choices to lower the risk of getting the disease. The League Against Cancer is supported by donations, and thanks to its efforts, cancer research has advanced and the lives of cancer patients in France have been greatly improved.
The La Ligue Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.