Alibaba is a Chinese multinational technology company that specializes in e-commerce, retail, internet, and technology. The company was founded in 1999 by Jack Ma and its headquarters are located in Hangzhou, China. Alibaba operates through various businesses, including Taobao, Tmall, AliExpress, Alibaba Cloud, and Ant Group.
The Alibaba Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
