JD.com (also known as Jingdong) is a Chinese e-commerce company that specializes in online retail and logistics. It was founded in 1998 by Richard Liu and was initially focused on selling electronics. Over the years, JD.com has expanded to offer a wide range of products including consumer goods, fashion and home appliances.
The JD.com Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
