Daraz is an online shopping platform that operates in various countries including Bangladesh, Myanmar, Nepal, Pakistan and Sri Lanka. It was founded in 2012 by Rocket Internet and has since been acquired by Alibaba Group.
The Daraz Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
