Baidu is a Chinese multinational technology company that specializes in Internet-related services and products. It was founded in 2000 by Robin Li and Eric Xu, and is headquartered in Beijing, China.
The Baidu Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
