The IHG logo features the acronym “IHG” in a clean Futura typeface. The change from bright orange to non-bold black lettering in the logo represents IHG’s aim to portray itself as more serious and professional, matching with its changing brand strategy.
IHG, or InterContinental Hotels Group, is a global hospitality company that owns several popular hotel brands catering to different travel needs and budgets. From luxury accommodations under the InterContinental Hotels & Resorts brand to budget-friendly options like Holiday Inn Express, IHG offers a diverse range of lodging choices.
