The Vespa logo is an easily recognized wordmark. The logo has a diagonally positioned wordmark in a bespoke hand-drawn typeface that is italicized and has curving thick lines. The Vespa logo is an homage to Italian design and flair, reflecting the company's principles of independence, youth, fun, and fashion.
Vespa refers to Piaggio's legendary Italian scooter line. Vespa scooters are renowned for their unique design, agility, and cultural importance. They have been in production since the conclusion of World War II and have a devoted global following. The Vespa brand has developed to encompass a variety of models to suit different riding inclinations, ranging from iconic vintage looks to more current incarnations with technological technology.
The Vespa Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
