The University of Washington (UW) is a public research institution in Seattle, Washington. Established in 1861, it includes three campuses in Seattle, Tacoma, and Bothell. The University of Washington is noted for its wide academic offerings, strong emphasis on research, and prominent alumni such as Bill Gates and Bruce Lee.
The University of Washington logo consists of the Block W logo and the University wordmark. The Block W logo has been the institution's insignia since 1902, and the University wordmark was approved in 2008.
The University of Washington Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
