The University of Michigan (UM ) is a public research institution in Ann Arbor, Michigan, United States. Established in 1817, it is the state's oldest institution and a founding member of the distinguished Association of American Universities. The University of Michigan is well-known for its demanding academic programs, world-class faculty, and strong emphasis on research and innovation.
The University of Michigan logo features the yellow Block M, the blue "University of Michigan" line. The logo has experienced minor changes over time, but its essential design remains consistent, representing history and authority without following design trends.
The University of Michigan Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
