The University of California (UC) is a major public university system in the United States, founded in 1868. It has ten campuses, each with unique characteristics, and is well-known for its dedication to research, academic achievement, and public service. The campuses include UC Berkeley, UC Davis, UC Irvine, UCLA, UC Merced, UC Riverside, UC San Diego, UC San Francisco (health sciences), UC Santa Barbara, and UC Santa Cruz.
The University of California logo features an opened book, the name of the university circling the design, the establishment date of the university, which is 1868 and a ribbon with words, "let there be light".
The University of California Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
