Indiana University (IU) is a public research university system with campuses across Indiana, in the United States. It was formed in 1820 and is one of the country's oldest public colleges. Indiana University's main campus is in Bloomington, Indiana.
The Indiana University logo is centered around the university's abbreviation (IU). The logo was created by integrating the letters 'U' and 'I' into a single design, resulting in a design resembling a triple candlestick.
The Indiana University Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
