The University of Engineering and Management (UEM) is a private institution with several campuses across India. It provides undergraduate and postgraduate studies in engineering, management, and other disciplines. The institution is recognized for its emphasis on technical education and research. UEM aspires to provide students with a high quality learning environment while also preparing them for successful careers in their respective professions.
The UEM Logo features the abbreviation "UEM" written in regular, bold sans-serif characters surrounded by a laurel wreath. The University of Engineering and Management logo also has the university's name printed in smaller Bengali letters beneath the initials. The logo emphasizes the institution's emphasis on engineering and management education, as well as its position as one of the leading institutions in Kolkata, India.
The UEM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
