Uber Eats is an online food ordering and delivery platform that allows customers to order food from local restaurants and have it delivered to their doorstep. The service was launched in 2014 by Uber Technologies, the same company that operates the popular ride-hailing service, Uber.
The Uber Eats Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
