Uber is a multinational ride-hailing company that was founded in 2009. The company operates a mobile app that connects riders with drivers, allowing people to quickly and easily get a ride from one place to another.
The Uber Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
