Tmall is a Chinese-language e-commerce platform owned and operated by Alibaba Group. It was launched in 2008 as Taobao Mall, and in 2010 it was renamed Tmall. Tmall is designed for businesses and brands to sell their products to Chinese consumers, and it has become one of the largest B2C (business-to-consumer) e-commerce platforms in China.
The Tmall Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
